Pictometry International Corp.

Roof Measurement Reports Now Available Through AccuLynx

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Pictometry Roof Measurement Reports Now Available Through AccuLynx

Roofers Can Now Order Accurate Roof Measurement Reports Through Their Preferred Workflow

ROCHESTER NY February 22 2012 Pictometry International Corp the expert in high resolution aerial imagery and measurement analytics is partnering with AccuLynx the leading business management software provider for roofing contractors. As a result AccuLynx will now offer Pictometry Roof Measurement Reports inside their industry leading software. This new capability will be exhibited by both Pictometry and AccuLynx at their booths 1609 and 861 at the International Roofing Expo in Orlando starting today at the Orange County Convention Center.

Roofing contractors rely on AccuLynx software for every aspect of their business from billing and estimating to project scheduling. Now we are giving them the ability to order the most precise and comprehensive roof measurement reports on the market today from the provider with the best coverage in the industry. Best of all they can do all this without leaving their workspace said AccuLynx CEO Richard Spanton Jr. By offering our customers roof measurement reports from the industry source for aerial intelligence we're confident that we will also be enabling them to grow their businesses by reducing operating and field costs.

Pictometry Roof Measurement Reports provide all the answers needed to create an accurate estimate for a customer requiring roof repair or replacement including detailed aerial imagery of the structure from multiple perspectives detailed line drawings pitch values and directions and complete roof takeoff measurements.

We are excited to partner with AccuLynx to provide roofing contractors with a more comprehensive single solution that will enable them to run their business more competitively and improve customer service said Kevin Reilley President of Pictometry Business Solutions. With over a decade of experience in producing intelligent aerial imagery and measurement solutions users of Pictometry Roof Measurement Reports can work with confidence knowing that their estimates will be delivered quickly accurately and with the answers they need to create a competitive estimate for every job.

Pictometry creates highly accurate Roof Measurement Reports with data derived from Pictometry imagery. Pictometry imagery is captured using a patented process that georeferences images attributing a latitude longitude coordinate to each pixel and enables users to make highly accurate remote measurements of structures and land features including area height distance elevation bearing pitch and more directly on imagery.

About Pictometry Pictometry International Corp. the leading provider of datarich aerial Imagery Analytics Integrations and Reports specializes in the capture of high resolution aerial oblique imagery. Using its patented capture technology Pictometry produces imagery that is among the highest quality highest resolution imagery in the world. Georeferenced and accurate for locationbased planning Pictometry Intelligent Images enable users to measure sites and structures for area distance height elevation and more without leaving the office. Assessment Insurance Construction Oil and Gas and other industries use Pictometry imagery daily overlaying it with GIS data and integrating it into existing systems to create an enterprisewide productivity tool. Pictometry's vast image library of 145 million datarich images is continuallyupdated and includes imagery captured in 150 countries and territories around the world including all major U.S. markets. Pictometry International Corp. is based in Rochester NY

Autodesk Map 3D 2012

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New Integration Connects AutoCAD Map 3D Users with Pictometry's High Resolution Aerial Oblique Image Library and Analytic Tools

An Autodesk Map 3D workspace showing a location within Map 3D and a corresponding Pictometry image.

Access to Pictometry Intelligent Images within Map 3D environment reduces field costs and leads to faster, more accurate decision-making

ROCHESTER, NY, November 17, 2011 - Pictometry International Corp. - the innovator of measurable, aerial oblique imagery and analytics tools - announces the launch of Pictometry Integration for AutoCAD Map 3D 2012. This powerful new integration connects users of Autodesk's AutoCAD Map 3D with access to Pictometry's library of Intelligent Images, all while working within the Map 3D environment.

With Pictometry for AutoCAD Map 3D, AutoCAD Map 3D users can quickly and easily bring high resolution real-world oblique and orthogonal imagery of field locations and corresponding geospatial data into their dayto-day workflow. As a result, pipes, manholes, power lines and other Map 3D CAD and GIS infrastructure data can be accurately displayed on top of Pictometry's patented geo-referenced imagery. Users can then measure on imagery and calculate area, distance, height, elevation without ever leaving the office.

"We are excited to welcome Pictometry as an Autodesk AEC Industry Partner and to have them make their imagery and analytics tools available as part of the Map 3D user experience," said Paul McRoberts, vice president, infrastructure product line group, AEC solutions, Autodesk. "Autodesk offers a broad portfolio of solutions -- including the new Autodesk Infrastructure Design Suite 2012, which includes AutoCAD Map 3D 2012 -- to help consultants and owners plan, design, build, and manage more sustainable infrastructure. The integration with Pictometry will help to enhance that workflow for our users."

With Pictometry for AutoCAD Map 3D users can also see locations from multiple perspectives; detect change that has occurred to structures and locations over time; extract latitude/longitude coordinates, save images, measure elevation and slope, view property parcel data, and separate individual GIS data layers.

"Autodesk and Pictometry both understand the importance of working in a three dimensional world. Together we are building tools for better planning, designing and managing assets through a thorough understanding of a location and the ability to make precise calculations," said Pictometry Business Solutions President Kevin Reilley. "Pictometry imagery allows you to view every square foot of a location and gives users such a complete understanding of a location they can act with greater confidence and cut costs by bringing the field into the office."

Pictometry for AutoCAD Map 3D will be showcased at Autodesk University which starts November 29 in Las Vegas. (Pictometry booth no. 407). To learn more or download the integration online, visit www.pictometry.com

About Pictometry

Pictometry International Corp. is a leading provider of geo-referenced, aerial image libraries and related software. Pictometry has captured nearly 130 million digital aerial images which represent more than 80 percent of the United States population and all major U.S. markets. Using its proprietary imaging process, Pictometry captures geo-referenced, high-resolution orthogonal (straight down view) and oblique (captured at an angle) imagery within which structures and land features can be measured. Pictometry customizes and markets these technologies for government and commercial applications. Pictometry's standard oblique imagery includes second order visualization tools that do not produce authoritative or definitive information (surveying).

Contact Information
Tami Bacon, Public Relations Manager
tami.bacon@pictometry.com or call (585) 487-1488.

Blom

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Brand Protection and Failure to Perform by Blom ASA

Mar, 22 2011

Prompt Pictometry to File Motion for Contempt and Injunction Dissolution

Rochester, NY, March 22, 2011 - Pictometry International Corp. announced today that it has filed a motion in Federal Court seeking contempt and to dissolve an injunction order in its dispute with technology licensee Blom ASA of Oslo, Norway.

"Our top priority remains our brand and customers and we are fully prepared to protect and defend them from the consequences of what we see as willful and repeated violations to this operating arrangement,"

James F. Smyth
Pictometry's Chief Marketing Officer

Pictometry's legal dispute against Blom, its European licensee, began late last year after Blom entered into a Cooperation Agreement with Infoterra Limited. Pictometry cited a breach by Blom of its obligations which prohibit Blom from sublicensing Pictometry's exclusive technology rights or trademarks, or delegating duties to a third party without prior written consent. In December 2010, an injunction ruling was made, requiring full compliance with the terms of the technology agreement between the parties. Pictometry's basis for its current motion is Blom's failure to perform under that agreement and other grounds it believes are in violation of the injunction.

"As always, we are open to any form of resolution that uncompromisingly protects our products and reputation - from arbitration and litigation of issues to some form of mutual resolution - but we are compelled to take swift action against any actions that prolong resolution and blatantly disregard operating terms and conditions,"

About Pictometry

Pictometry Unveiling

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Pictometry Unveiling New Corporate Identity

Rochester, NY, September 22, 2011 -- Pictometry International Corp. -- the innovator of aerial oblique imagery that's measurable -- is unveiling a new corporate identity today, signaling the Company's transition from an image capture provider to an image analytics and complete solutions maker.

"Pictometry is still about intelligent images - the highest quality images in the world - but the geospatial industry that we helped create has changed, and we are changing too," said Rick Hurwitz, Pictometry CEO. "A decade ago, we imagined a world in which our sophisticated, metric imagery would be used by professionals in government and commercial industries. And, we have known that allowing people to access imagery designed to enable them to see answers was just the beginning of our true potential. Today, the next generation of driving solutions from imagery is being delivered by Pictometry in the form of complete reports."

"We are still the same great imagery provider -- that's key to our identity -- but, like most brands that need to refresh their identity to appeal to new generations of buyers, we're growing strong and need an identity that shows our relevancy in new marketplaces," said James F. Smyth, Pictometry's Chief Marketing Officer. "Pictometry's bold new look does both of these things. We are appealing to new users in our core government markets and simultaneously establishing our identity as a solutions provider to commercial industries from Construction to Insurance, Infrastructure and more."

Pictometry created the aerial oblique image industry in 2000 by marketing its patented method of image capture and measurement capabilities to government users in Assessment, Public Safety and GIS. Today, Pictometry is utilized by government departments at the City, County, State and Federal level and has emerged as a game-changing technology for pipeline construction and utilities as well as insurers and construction professionals.

About Pictometry

Contact Information
Tami Bacon, Public Relations Manager
tami.bacon@pictometry.com or call (585) 487-1488.

Pictometry Wins Patent Infringement Lawsuit Filed by GeoSpan

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Pictometry Wins Patent Infringement Lawsuit Filed by GeoSpan

Apr 06, 2011

Pictometry International Corp., the leading provider of aerial oblique imagery and measuring software, announced today that the United States District Court of Minnesota has summarily declared that Pictometry's oblique aerial image capture system does not infringe on GeoSpan's patent.

"For Pictometry customers and the industry at large, this ruling confirms Pictometry's integrity and innovation -- the very attributes that enabled us to establish the aerial oblique industry more than a decade ago and the same attributes which have enabled us to maintain our leadership role in the geospatial industry ever since,"

Richard M. Hurwitz
Pictometry Chief Executive Officer

According to Court documents, the Court ruled in favor of Pictometry in the patent dispute and entered a Declaratory Judgment of non-infringement on GeoSpan's U.S. Patent no. 5,633,946, effectively ending the case. Due to the baseless nature of GeoSpan's infringement claims, Pictometry may ask the Minnesota Court to declare the case "exceptional" and require GeoSpan to reimburse Pictometry for attorney's fees and costs incurred in defending against such claims.

In a related matter, the United States Patent and Trademark Office granted Pictometry's request to re-examine the GeoSpan patent to consider written materials which were not before the Patent and Trademark Office examiner when the initial examination of the patent was made. According to the Patent Office's initial findings, there are substantial new questions of patentability that may evidence inequitable conduct on the part of GeoSpan for withholding some of these materials from the Patent Office.

"Pictometry will continue to protect its intellectual property on behalf of its customers as we create new, innovative technologies and partner with them to better serve their needs,"

Stephen Schultz
Pictometry's Chief Technical Officer

About Pictometry

Contact Information
Tami Bacon, Public Relations Manager
tami.bacon@pictometry.com or call (585) 487-1488.

Pictometry Names Richard E. Jacobs as General Counsel

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Pictometry Names Richard E. Jacobs as General Counsel

Sep 08, 2011

Pictometry International Corp. announces the appointment of Richard Jacobs to the position of General Counsel. In this role, Jacobs will oversee rights management and licensing of Pictometry's vast global image library and will join the Company's Executive Management Team.

"Richard arrives as a key addition to a tight and effective executive team," said Richard M. Hurwitz, Pictometry CEO, adding, "Richard's experience with managing content rights in the context of customer agreements is germane to our transformation, growth, and commitment to working more effectively with our partners."

Jacobs' prior legal experience includes positions with Ashland Inc. and Lexis-Nexis, a division of Reed Elsevier PLC (as well as its predecessor, Mead Data Central, Inc., a subsidiary of The Mead Corporation). While at Lexis-Nexis his roles included Vice President, Licensing and Deputy General Counsel, Vice President, Acquisitions and Deputy General Counsel and the establishment and management of licensing operations to support global expansion of a major online information publishing business during a period of rapid changes in the online publishing industry. In addition to expertise in intellectual property and licensing, he brings significant experience in commercial contracts and international distribution arrangements.

In discussing his new position, Jacobs stated "I am pleased to be joining Pictometry, an industry leading provider of imagery technology, information and solutions that is well positioned for success in a rapidly evolving market. I look forward to contributing to Pictometry's success."

Jacobs is a graduate of The Ohio State University where he earned a bachelor's degree in economics and finance and a Master's of Business Administration degree in finance from the Fisher College of Business, and a Juris Doctor degree from the Moritz College of Law.

About Pictometry

Contact Information
Tami Bacon, Public Relations Manager
tami.bacon@pictometry.com or call (585) 487-1488.

Pictometry Acquires GeoEstimator

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Pictometry Acquires GeoEstimator

May 23, 2011

Pictometry International Corp. announced today that it has acquired Indianapolis-based GeoEstimator, a leading provider of roof measurements based on aerial imagery.

"The combination of Pictometry and GeoEstimator is a perfect match for our growing insurance and construction verticals," said Rick Hurwitz, Pictometry CEO. "Pictometry is evolving and growing more fully into its vision of being a complete, online solutions provider for commercial industries and this acquisition marks a sizeable step in that direction."

As a result of the acquisition, GeoEstimator's 80-person workforce will join Pictometry's global team but will continue to work out of their Indianapolis headquarters. In addition, Pictometry will be making a significant investment to further scale the overall operation to meet the growing demand for roof reports, as insurers recognize the benefits of quick, independent and accurate reports to speed the claims process.

Dale Thornberry, Founder and CEO of GeoEstimator said, "We are proud to join the Pictometry Team and help bring new and innovative solutions to the remote measuring industry, while expanding our capacity to meet the demands of this growing market."

GeoEstimator's innovative technology combines Pictometry's high resolution imagery and measuring capabilities with reporting capabilities to create drawings and accurate calculations of roof area, lineal footage of ridge, valley, eave, rake, hip and step flashing. The end result is a downloadable file that can be easily adjusted to accommodate any additional information that's needed.

About Pictometry

Contact Information
Tami Bacon, Public Relations Manager
tami.bacon@pictometry.com or call (585) 487-1488.

Pictometry's New Focus

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Pictometry's New Focus

Jul 01, 2011

By Mary Stone, Rochester Business Journal

The sky is the limit for Pictometry International Corp., which is the firm's biggest advantage and its CEO's greatest challenge. When Richard Hurwitz moved his family across the country last year to become CEO of the Henrietta firm, he had a process to learn, data to analyze and a lot of decisions to make. The goal was to thrust Pictometry beyond its core strength and do it before the company lost market traction in the commercial space.

To support the shift, the company received a $63 million invest-ment this spring and has increased its employment by nearly 50 percent from last fall. When Hurwitz arrived, Pictometry had 220 employees. Today, the firm has 325 staffers-including 200 in Rochester-in line with growth plans envisioned back in 2009.

Pictometry's core business since it was founded in 2000 was to tap government work, which allowed the company to compile a vast and valuable library of extraordinarily detailed aerial images. But the real growth for Pictometry lies in commercial applications, former CEO Richard Kaplan said.

At the company's helm since last August, Hurwitz has identified the avenues to pursue and assembled the necessary skills to pursue them. Figuring out exactly how to pursue them, however, remains a work in progress.

The company has a fleet of 60 airplanes equipped with proprietary image-capture equipment. As a plane flies roughly 2,500 feet above the ground, its equipment records multiple images of every square foot of a county. That information goes into a database, and software extracts interconnected images with tools to provide measurements and manipulate data.

Pictometry's strength has been its data set, combined with decision support system software. Clients used the Web-based system to manipulate data.

"But it was a one-size-fits-all, sort of a monolithic tool that we continued to add aspects and features to, but it became cumbersome and unyielding," Hurwitz. "More than that, while embraced by early adopters, it really hadn't shown the ability to move within the work flow of large corporate customers.

"So we spent time over the last 10 months to understand the value framework in which Pictometry needed to operate with targeted commercial customers."

Pictometry subsequently has partnered with major companies in their industries to co-develop the most useful systems for them to leverage Pictometry's image database.

"The secret of the Pictometry model in its early days was one where it captured its data set on the back of a margin," Hurwitz explained. "We had contracts with counties, and we went and collected every square foot of the earth below and licensed that data set to those counties, but we own it. As a result, we can resell that imagery at zero cost to goods. That, by the way, is the operational leverage we have."

Rising competition
Pictometry has access to images covering more than 85 percent of the world, which represents a valuable tool for customers who need detailed images. But choosing the best revenue-generating uses for this data was a challenge for Hurwitz, especially against a rapidly changing competitive backdrop.

"The geospatial industry is a business whose time has come," Hurwitz said. "Very large companies are placing very large bets today in geospatial: Apple, for example, has announced the acquisition of a series of mapping companies recently; Google Earth is commonplace, but more than that, imagery is becoming part of our vernacular in a way it never had been before.

"Everything now is location-based. Thirty percent of all (U.S.) searches originate from a location-based query," he said.

A year and a half before Hurwitz arrived, Kaplan had begun to tap the commercial potential for Pictometry's bank of detailed aerial images. Kaplan and his team had identified almost a dozen markets in an effort to diversify beyond its original customer base.

"It was my goal to get (Pictometry's business solutions) up and going before I left," Kaplan said. "We took a lot of stuff and threw it up against the wall to see what stuck, to see what was good and what wasn't good. Some were, some of them weren't."

Hurwitz's job, Kaplan said, was to choose the markets that showed the most potential and channel the company's attention into them.

Those targets include industries that require more than visualization, said Kim Hajec, vice president of marketing.

"Industries such as insurance, government, assessment and construction-all use our imagery to measure, which is where Pictometry shines by combining high-resolution imagery being captured with measurement solutions," she said. "In industries such as real estate or law enforcement, they both use our imagery for visualization, not necessarily measurement."

"So real estate would use our imagery to help the sale of a property or for planning. In law enforcement, again using imagery for visualization of roads, routes, buildings and general awareness," Hajec said.

All of its customers are important, she said, but the company has to be focused. It cannot pursue every opportunity.

Though Hurwitz had spent eight years on the company's board of directors, charting a new direction meant understanding the inner workings of the firm, and the data Kaplan's team had collected required months of discussions, research and analysis.

To sift through potential applications, Hurwitz set aside time for companywide contemplation, but with a deadline in mind.

"I didn't come in presuming I had the answer. I asked the same questions to everyone, and patterns began to arise. I asked them to challenge my conclusions," Hurwitz said.

Rapid growth
By December, the company had a strategic plan to tackle commercial customers and began identifying and assembling the skills necessary. Revenue in the commercial segment since then has doubled.

To fund the company's aggressive expansion, the firm got a $63 million investment in May from Spectrum Equity Investors L.P., a private-equity firm with offices in Massachusetts and California. Spectrum Equity manages more than $4.7 billion of committed capital. It invests in information and digital media industries, such as Ancestry.com Inc.

In a statement issued by Pictometry, a Spectrum official said the investment firm had been pursuing a transaction with the company for almost seven years.

In 2008, Pictometry considered going public but shelved the plan when the stock market collapsed. It now has no interest in an IPO, Hurwitz said.

"Today we have no plans to pursue that path as we see the company at an inflection point from which it can head in new directions for growth and, in so doing, generate significant shareholder value. The entire team here at Pictometry is committed to driving forward to realize its targeted objectives," he said.

Before leaving, Kaplan did not revisit the option either. That is not to say it is not a potential avenue for the company someday.

"Once Rick really gets it into commercial, I think it would be a good candidate. Whether the board would want to do that, it's another question," Kaplan said. "It certainly is and will be a strong option, one of a few different ones.

"The other option is someone could come along and buy us. We have a tremendous amount of value in our inventory. It's a great company with great people."

A CEO change
Organizing the strategic shift at Pictometry is a perfect match for Hurwitz's leadership skills, Kaplan said.

"Rick was the perfect guy because he is very process-oriented; he's very strategic," Kaplan said.

He added: "Rick does not languish. He is never content. He's very aggressive, which is really what the company needs now.

"I'm a good startup person, but once the company is established, administration and process, I'm not good at that, which is the reason I left," Kaplan explained. "I was with the company a lot longer than I'm usually at a company. I was with Pictometry for 10 years; my average is four years."

Kaplan is a serial entrepreneur. Among his other leadership positions in the region, he is CEO of Torvec Inc., a 14-year-old automotive technology company.

Hurwitz was Kaplan's first choice to head Pictometry. A search firm agreed.

"With Rick, I thought the transition would be a lot easier because the employees know him, he would have no problem calling me for history, plus he is a brilliant guy. The big thing was getting him to move from Telluride," Kaplan said.

Hurwitz moved his family from the small Colorado town last year. It had been about 20 years since he had been back to the region. A native of Buffalo, Hurwitz had studied economics and philosophy at the University of Rochester.

He first found out about Pictometry through a classmate there, the son of the company's founding angel investor, who eventually demonstrated the system to Hurwitz at his parents' home in Florida. At the time, Hurwitz was living between New York City and St. Louis and running his own startup.

"I reacted very viscerally to it. I did because it was a film I had seen, and I knew it had a happy ending," Hurwitz remembered. "I had spent 10 years building a business called Bridge Information Systems. I had collected every single trade as it occurred on about 249 exchanges around the globe.

"We stacked that data in a database, wrote algorithms to let money managers and brokers manipulate the data in order to turn it into information, and that's exactly what Pictometry does. It's a different data set; Pictometry collects oblique imagery and stacks it historically."

Over the course of his career, Hurwitz has owned, operated and sold a series of businesses. The last four years he has been buying distressed assets from banks. Hurwitz looked for companies that had failed from financial but not operating dysfunction, companies that had a long history of operating profitably but had borrowed beyond their means, he said.

Hurwitz would return the companies to profitability and sell them.

"It was a culmination of my Wall Street career, where it allowed me to combine my financial acumen with my operational experiences," he said.

In the middle of all that, he said, he also built up an 11-unit chain of grocery stores in Colorado, Kansas and Nebraska, which he eventually sold to a private-equity firm.

Hurwitz's appetite for challenge is large. The opportunities Pictometry has in front of it are the perfect match for him, Kaplan said, and he is committed to it, which he proved by moving here.

"He loves the company and always has been intrigued by it," Kaplan said.