Company History
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Pictometry is located in Rochester, New York, the "Imaging Capital of the World."
Pictometry's remarkable business expansion and technical innovation reflects a visionary leadership team that has taken an idea in geospatial information into a high-growth corporation. The following timeline is based on the company's fiscal year and not necessarily the calendar year shown.
1993 – Awarded patent on new methodology of georeferencing images that allows for natural looking oblique capture angles.
1994 – Work begun on proof-of-concept system.
1996 – Proof-of-concept system complete. Steve Schultz begins development of a production capable capture and display system.
1998 – Production system operational. Initial capture of oblique image inventories started.
2000 - Pictometry International Corp formed. New CEO Richard Kaplan aligns product and business plan. Technology is reworked to create the current product line. Kaplan and Pictometry Technical Director Brian Jackson , begin initial sales presentations. Company achieves first sale and revenue generation. Company expands its executive staff with the additions of Linda Salpini as Vice President of Finance/Controller, Scott Hill as Senior Vice President of Operations, and Mike Neary as Senior Vice President of Administration.
2001 - First major installation - Arlington County , VA. Company closes eight other counties and several custom installations during its first complete fiscal year of operation. Steve Schultz promoted to Chief Technical Officer. Pictometry appoints new members to its executive staff to better manage its escalating business requirements: Dante Pennacchia as Senior Vice President of Sales and Marketing, Frank Giuffrida as Senior Vice President of Engineering, and Charles Mondello as Senior Vice President of Corporate Development.
2002 - Company achieves over 75% growth for second fiscal year during a time of economic recession, massive layoffs in corporate America , and cuts in government spending. The company's customer list expands to over 40 counties and the State of Massachusetts . Company begins marketing to private industries such as engineering and architectural firms, title companies, real estate developers, and others.
2003 - Company triples its sales force of district managers and experiences dramatic growth of over 400% for its third fiscal year. Company also advances its business partnership program with other leading technology companies in GIS, appraisal, and public safety, who recognize the business value that Pictometry's oblique imaging solution adds to their customer's install base.
2004 - Company's customer base expands to over 100 counties. Pictometry develops a touch screen software interface for use in mobile deployments such as law enforcement and other first responder vehicles. The software is also taught at the National Fire Academy , an agency of the Department of Homeland Security. Numerous county appraisal agencies find Pictometry helps reduce expenses, improves operational efficiencies, and in many cases, pays for itself.
2005 - Company secures an exclusive 5-year agreement with Microsoft to provide aerial photos for Virtual Earth/Windows Live Local. Company achieves another record year of growth of over 180%. To date, the company has presented its innovative technology to over 1,000 organizations that include local, county, state, and federal agencies as well as private businesses.
2006 – Company secures a 10 – year deal with Blom-ASA of Norway, a publicly traded company, that will be using Pictometry technology to aerial photograph most of Western Europe. Through this international partner, the Ordnance Survey becomes the exclusive sales agent for Pictometry software and image libraries throughout Great Britain . Dante Pennacchia is promoted to Chief Marketing Officer. Reporting to him is Robert Carroll, who joins Pictometry as International Division President. The State of Rhode Island becomes Pictometry's second state customer as the state initiates a pilot program for Pictometry in their 9-1-1 Center. The company also secures a business partnership with Hitachi to become the Master Distributor for Hitachi 's HouseDiff service – a complementary software process that helps county assessors and other agencies efficiently monitor changes in land and property structures utilizing Pictometry's images.
Above: A traditional orthogonal image of the Transamerica Building.
Right: A Pictometry oblique image of the same building at approximately the same ground sample distance. |
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Notable Applications:
- A 9-1-1 operator using Pictometry helps locate a cellular call for help from someone needing emergency medical assistance. The caller did not know the address of the location, and in less than a minute, the 9-1-1 Center found it using Pictometry.
- Pictometry helps a county GIS Department and Appraisal Staff dramatically reduce their number of site visits by 70%.
- Pictometry selected by the United States Geological Survey to provide the preliminary digital camera calibration system for the U.S. Geological Survey (USGS) at the Earth Resource Observation Systems (EROS) Data Center.
- Pictometry images used by Arlington Fire Department on scene during the Pentagon incident on September 11, 2001.
- Documenting the aftermath of 9/11 in New York City - Pictometry's capabilities were brought to bear on the World Trade Center site by a group of state and federal agencies which included the NYS Office for Technology, NASA, and the Institute for the Application of Geospatial Technologies. Pictometry’s imagery and information system were used by the New York City Fire Department and the Federal Government (FEMA, EPA).
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